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• Introduction • History and the busness of advertising • Target audience • Planning and creating ads • Communication • Collaboration with other branches Introduction Advertising is a form of communicating information, in persuasive purposes for products (goods, services and ideas) by acknowledged sponsors through numerous media. Albert Lakert, also known as the father of advertising, defined advertising as “salesmanship in print, driven by a reason why.” (1) Advertising is directly related to the groups of people, rather than to individuals and therefore, it is a non-personal or mass communication. Those individuals could be consumers, people who buy products or business people who would buy large quantities of products for resale in their stores. Mass communication in advertising is very important, because the whole purpose of advertising would be getting the message across to those who will purchase goods, to consumers. Advertising also helps in promoting services and ideas. In terms of the channel of communication, its purpose is to be a medium. An advertising medium is any non-personal means used to present an ad to its target audience. Free Wordlist For Wpa Crack Dictionary.